It’s us….(well me…Sadie…AGAIN.lol) Oh how we have missed you! What have you been up to? How are you spending Christmas? WHATS UP???!!
Lol. Excuse my excitement- I’m tired as well…don’t even know why I’m excited! Lol.
This is a short one (hopefully) to bring you 2 things
1) Is the BRAND SPANKING NEW Video Changes, by Gospel MC Presha J. IYdlits latest Production….Check it out- it’s a goody…we all worked really hard on it and had a fantastic team, so it would be good if we could support everyone’s efforts (and if you’re wondering where you can get changes watch the promo too! Lol)
2) Just wanted to clear a few things up about the name IYDLIT. It stands for If You Don’t Like It Tough….NOW….I had a mix up with a client in the past where I sent an email with the Iydlit signature at the bottom saying if you don’t like it tough (our name remember) to which the client was unaware and thought I was saying ‘if you don’t like it tough’ to them in regards to the subject matter of the email…when I explained the name of our company to them they were still annoyed and then proceeded to ask what kind of name this was and that is quite an offensive and we should CHANGE IT! I thought this rather funny at the time as I thought –1) you are working with us and you don’t know our name? 2) ermm…yh…OK!!
So I just thought I’d clear up this name thing- IT IS NOT in an attempt to be rude..,even though Precious will probably have a different opinion of what the name means to her, how it came about etc, I shall tell you what it means to me…
In uni, I always felt like my ideas were rejected in most group settings…this could have been because I was black, coz I was a bit weird, because I was from London, because I was a Christian maybe because I didn’t speak up enough or even –that my ideas were just not good…in any case I just felt unheard. My ideas tended to be based on my experiences and my experiences tended to balance around the fact that I am all of those things that I just mentioned. I kind of got accustomed to this role in my uni groups and accepted that the ‘cool’ ‘popular’ students would always be the ones whose ideas would get made and adored and I almost became ashamed to be who I was or make films etc about the things I wanted to say for fear of rejection….FAST FORWARD to the end of uni evaluating what kind of jobs we were going to get, the kind of career we were going to have…and then spiraling into the reality that it is very likely that the very same people that I was being made to feel inferior to at uni were the very same people that it would be likely I would be being employed by…airgo a lifetime of feeling low….then came the light bulb
“Hey Precious, why don’t we just start our own company?…’’
“*looks up at me*….OK’
looool, and just like that, we were 2 similar people feeling like we could be ourselves again…OUR OWN COMPANY…were we could be FREE TO BE BLACK, WEIRD,GEEKY,FEMALE, CHRISTIANS and whatever else we were as individuals with all of the stories and experiences that would accompany that incorporated into the stories that WE wanted to TELL through Film, tv, music, video, documentaries…. whatever!
In a media world dominated by white, middle class, males….there would be no more having to tone our own personalities down….free to be ourselves…saying yes its fine to be all of these things…and its fine to talk about them and…IF YOU DON’T LIKE IT-TOUGH!!!
And that is that….no rudeness…just freedom.
Hope this helps if you ever wondered….
Love
Sadie
xx
P.s This was not intention to offend….
P.P.s I forgot to say- WE ARE NOT A MINISTRY either…Just people that happen to share a certain faith and it may at times be reflected in our work. This is not to say we are trying to hide our faith or be lukewarm, but this was never intended to be a ministry- merely a business/creative outlet that we can share on. There have since been other members of IYDLIT that have different faiths/beliefs. There may be certain stories we tell in film that may depict characters/story lines that may not be based on christian morals/beliefs at all- but it is all to tell a story! That is the business of what we do. We have had the privilege of working with a lot of gospel artists which has been great, but this is not all we will do! So if you ever see our work and it doesn’t have a Christian message- don’t think we’ve backslidden- or are abandoning our “calling”- IYDLIT was never meant to be ministry, it was meant to be our career- like becoming a doctor or a dentist…..
now that really is it….
x
